Keyword Performance Research

Note the importance of the word "performance" in that title. The keywords you THINK you want to use for optimizing your site might not be the ones that actually perform. What's a keyword that performs? It's a keyword that is heavily utilized in searches, brings high quality visitors, and for which you have a shot at being found on page 1 on a search engine results page.

Union Street Media's Internet Marketing Team uses a variety of tools to conduct keyword research. We look at terms that are most frequently used by people in searching for your product or service, the terms used in pay-per-click campaigns, and we even have a tool that researches the terms being utilized to optimize thousands of related web sites. We draw on four to five different tools to compile a list of what we recommend for your site.

Want more info on our keyword research process? Contact us!